Thaut - Structure-Based Thought Leadership
...there's virtually no such thing as an industry or niche where thought leadership, interesting/share-worthy content and great inbound marketing can't work. Rand Fishkin, founder, SEOMoz
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Enjoy building your customer base faster and with less effort as the thought leader of your niche. Read on or click here for more.
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Thought leadership isn't just a marketing method or medium. Thought Leadership is not a method like SEO or a medium like video. Thinking of it as either would be like considering the omelet pan as one of the ingredients. Like the omelet pan, it's more pervasive- the environment where all the ingredients come together to make a great dish.
All marketing methods and media become optimized and amplified when used as vehicles for Structure-Based Thought Leadership.
This implies a greater mission behind marketing. Instead of marketing just to make people aware of your company, market to lead them to new ways of thinking that teach them to see your (or your clients') company as the only choice. Structure-Based Thought Leadership enables you to do just that.
What is Structure-Based Thought Leadership?
Some seem to think thought leadership is only about demonstrating your expertise. We believe thought leadership is more about empowering your audience to get everything they can out of what you offer. It's not about your thinking, it's about your audience's thinking. Your thinking is only relevant when you can also lead your audience there to help them get more value out of what you sell, make a smarter buying decision, think about how to use it with greater understanding and clarity, or elevate its purpose to something completely new and different.
There is a structure to thought leadership when it is done this way. We use Systems Thinking and NLP modeling methods to decipher and utilize the structure of this audience-centered thought leadership. Specific building blocks assemble to make a robust structure.
Let us provide these building blocks to you, your company, or agency to develop messages that cut through the clutter and lead the marketplace to embrace your way of thinking about what you offer as the way to do it.
Click here for a free 5-Point Profile to discover the delight in how.
"We have put our faith into Thaut's thought leadership model. ..." David Beckley, founder, mPower6
"Chris and his team have thautfully and creatively created something really unique to help people market themselves and their brand better, so that they can reach the people they want to reach and beyond..." Kimi Hugli, artist, founder of KimiYoga
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