Thaut - Structure-Based Thought Leadership
Content Marketing

...there's virtually no such thing as an industry or niche where thought leadership, interesting/share-worthy content and great inbound marketing can't work. Rand Fishkin, founder, SEOMoz

Marketing Your Company?

Enjoy building your customer base faster and with less effort as the thought leader of your niche. Read on or click here for more.

Have or Represent an Agency?

Stand apart from the fatigue of the "agency look-alike" syndrome and get energized with an organized high-impact message building program. Draw out the enthusiastic client engagement that makes your job easier and more fun. Click here to inquire and learn more about our agency partnership managed service and white label programs.

Content Writer?

The Thaut Process fuels the inspiration of your own personal creativity, shows the client the purpose and impact of each piece with the clarity that builds their confidence and supports more repeat business, as well as making the process of turning out great content faster and more enjoyable. Click here and use the agency inquiry form to learn more.


Thought leadership isn't just a marketing method or medium.

Thought Leadership is not a method like SEO or a medium like video. Thinking of it as either would be like considering the omelet pan as one of the ingredients. Like the omelet pan, it's more pervasive- the environment where all the ingredients come together to make a great dish.

All marketing methods and media become optimized and amplified when used as vehicles for Structure-Based Thought Leadership.

This implies a greater mission behind marketing. Instead of marketing just to make people aware of your company, market to lead them to new ways of thinking that teach them to see your (or your clients') company as the only choice. Structure-Based Thought Leadership enables you to do just that.

What is Structure-Based Thought Leadership?

Some seem to think thought leadership is only about demonstrating your expertise. We believe thought leadership is more about empowering your audience to get everything they can out of what you offer. It's not about your thinking, it's about your audience's thinking. Your thinking is only relevant when you can also lead your audience there to help them get more value out of what you sell, make a smarter buying decision, think about how to use it with greater understanding and clarity, or elevate its purpose to something completely new and different.

There is a structure to thought leadership when it is done this way. We use Systems Thinking and NLP modeling methods to decipher and utilize the structure of this audience-centered thought leadership. Specific building blocks assemble to make a robust structure.

Let us provide these building blocks to you, your company, or agency to develop messages that cut through the clutter and lead the marketplace to embrace your way of thinking about what you offer as the way to do it.

Click here for a free 5-Point Profile to discover the delight in how.

"We have put our faith into Thaut's thought leadership model. ..." David Beckley, founder, mPower6

"Chris and his team have thautfully and creatively created something really unique to help people market themselves and their brand better, so that they can reach the people they want to reach and beyond..." Kimi Hugli, artist, founder of KimiYoga

More Thaut Reviews

The Thaut Triad = LEO

Listen | Envision | Output

Listen

Listen to Your Audience on Multiple Levels to Hear Opportunities Others Miss.

Audience Attunement

Primary Sense: Hearing
Mode: Passive
Movie Role: Audience, Critic

Envision

Envision Your Thought Leadership as a Path to New Thinking that Enriches Your Audience.

Thought Leadership Studio

Primary Sense: Vision
Mode: Creative
Movie Role: Screenplay Writer, Producer

Output

Output Your Thought Leadership to Reach Your Audience and Move Their Thinking.

Mindshift Director

Primary Sense: Touch (Action)
Mode: Active
Movie Role: Director, Actor or Actress

Where to Start: Your Market Leadership Playbook

Free Sample Thaut Market Leadership PlaybookThe Market Leadership Playbook we create for each client guides their structure-based thought leadership with a role similar to that of a brand guide.

However, it is far more than a "brand guide". It includes the building blocks of a structure of audience-centered thought leadership. It guides your organization to benefit the marketplace with the fresh thinking that sets your company apart from all others.

Have an agency? We can support your thought leadership marketing with app managed support or white-label services.

Multiple Levels

Your Market Leadership Playbook: Audience Attunement

The privacy-respecting way we do multiple level audience listening discovers what your marketplace would love that they (and your competitors) likely don't even realize yet. Competitors will miss these opportunities by being trapped in the top-down customer data paradigm.

Library of Ideas

The Idea-Library of Talking Points

The Playbook also includes persuasion-optimized talking points - AKA Support Points - to fuel an enthusiastic content marketing program with a never-ending flow of ideas. Support Points are designed to move market thinking along various Thought Leadership Paths from old (origin) to new (destination) thinking. The Support Point Library speeds up content production as well as adding impact. With it, content planning and production are much easier and faster.

Thaut Market Leadership Playbook Cover

Market Leadership Playbook: More

The Playbook gives the confidence and clarity of purposefully using web media (like your website, blog, YouTube videos, PR outreach, and podcast) as a vehicle for leading your market. You can use the Playbook yourself, give it to your web firm or agency (we are also happy to work directly with them) as your thought-leadership guide, or one of our partner agencies can handle end-to-end implementation for you with a turn-key marketing program. Click the button before for more details, click here to immediately schedule a free 5-point consult to discuss, or click here to instantly get a free sample Playbook.

Free Thaut Marketing Consultation

Discover the benefits of Your Market Leadership Playbook.

What kind of results can you expect?

How soon to see results? What will those results look like?

What kind of program will work best for your organization?

*Required