Thaut Process: Mindshift Director
The Mindshift Director stage of the Thaut Process creates persuasive content to move the mind of the marketplace. During this stage, Model Movers, persuasive language patterns to undermine the old thinking and support the new thinking, are organized into web content like website copy, blogs, infographics, and video.
Analytics measures the impact of the Model Movers to continually make the program more effective.
If Thaut was making a movie, MindShift Director would be the directing it to bring the story to life.