Thaut - Strategic Thought Leadership
Content Marketing

Such an amazing and creative way to help figure out how to make what you do and what you want to give and share with the world successful... Kimi Hugli, artist and founder of KimiYoga

...Thaut has helped turn my original idea into an even better one! ... listened to my needs and wants and helped guide mPower6 into something that not only will lead to a successful business, but also set us apart in the marketplace... David Beckley, founder of mPower6

Thaut is an exciting venture that ties (founder Chris McNeil's) manifold skills together with AI to provide the marketplace with a top tier, first of its kind thought leadership platform... Boyd Stough, President, Etsy Revenue

More Thaut Reviews

Thought leadership isn't just a marketing method or medium.

Thought Leadership is not a method like SEO or a medium like video. Thinking of it as either would be like considering the omelet pan as one of the ingredients. Like the omelet pan, it's more pervasive- the environment where all the ingredients come together to make a great dish.

All marketing methods and media become optimized and amplified when used as vehicles for Strategic Thought Leadership with the THAUT Process.

This implies a greater mission behind marketing. Instead of marketing just to make people aware of your company, market to lead them to new ways of thinking that teach them to see your (or your clients') company as the only choice. Strategic Thought Leadership with the Thaut Process enables you to do just that.

Marketing Your Company?

Enjoy building your customer base faster and with less effort as the thought leader of your niche. Read on or click here for more.

Have or Represent an Agency?

Stand apart from the fatigue of the "agency look-alike" syndrome and get energized with an organized high-impact message building program. Draw out the enthusiastic client engagement that makes your job easier and more fun. Click here to inquire and learn more about our agency partnership managed service and white label programs.

Content Writer?

The Thaut Process fuels the inspiration of your own personal creativity, shows the client the purpose and impact of each piece with the clarity that builds their confidence and supports more repeat business, as well as making the process of turning out great content faster and more enjoyable. Click here and use the agency inquiry form to learn more.

What is Strategic Thought Leadership?

Some seem to think thought leadership is only about demonstrating your expertise. We believe thought leadership is more about empowering your audience to get everything they can out of what you offer. It's not about your thinking, it's about your audience's thinking. Your thinking is only relevant when you can also lead your audience there to help them get more value out of what you sell, make a smarter buying decision, think about how to use it with greater understanding and clarity, or elevate its purpose to something completely new and different.

There is a structure to thought leadership when it is done this way. We use Systems Thinking and NLP modeling methods to decipher and utilize the structure of this audience-centered thought leadership. Specific building blocks assemble to make a robust structure.

Let us provide these building blocks to you, your company, or agency to develop messages that cut through the clutter and lead the marketplace to embrace your way of thinking about what you offer as the way to do it.

The Thaut Triad = LEO

Listen | Envision | Output

Listen

Listen to Your Audience on Multiple Levels to Hear Opportunities Others Miss.

Audience Attunement

Primary Sense: Hearing
Mode: Passive
Movie Role: Audience, Critic

Envision

Envision Your Thought Leadership as a Path to New Thinking that Enriches Your Audience.

Thought Leadership Studio

Primary Sense: Vision
Mode: Creative
Movie Role: Screenplay Writer, Producer

Output

Output Your Thought Leadership to Reach Your Audience and Move Their Thinking.

Mindshift Director

Primary Sense: Touch (Action)
Mode: Active
Movie Role: Director, Actor or Actress

Spying on Customers in Bad Business

A Challenge to Big Tech

A large percentage of internet marketing is based on breaching the privacy of prospects to target them with invasive ads. Wake up, it doesn't work like you think it does. We offer an alternative that respects user privacy and offers value through content. Isn't it more effective to serve rather than manipulate? Psychologists say: in relationships, respect may be more crucial than love. In customer relationships, too, respect them or they'll leave you. It's not about a click on an ad, likely from a bot, it's about higher profits from long-term customer relationships based on trust when you respect their privacy.

Leading to New Territory

Quit Trying so Hard to Sell

If you think that by selling more and harder than competitors, you'll win at marketing, consider that could leave you behind. It is actually leading a marketplace to new territory - to new thinking - that captivates a segment. A shark continues moving or dies. The marketplace is moving and you can either guide the movement or it's likely you'll also sink. Doesn't it show more leadership to help prospects and customers reach new clarity about what they can have?

Where to Start: Your Market Leadership Playbook

Free Sample Thaut Market Leadership PlaybookThe Market Leadership Playbook we create for each client guides their structure-based thought leadership with a role similar to that of a brand guide.

However, it is far more than a "brand guide". It includes the building blocks of a structure of audience-centered thought leadership. It guides your organization to benefit the marketplace with the fresh thinking that sets your company apart from all others.

Have an agency? We can support your thought leadership marketing with app managed support or white-label services. More here

Multiple Levels

Audience Attunement

The privacy-centric method of multiple level audience listening helps discover what your audience would love that they (and your competitors) likely don't even realize yet. Competitors who see through the filter of the top-down data paradigm will miss these insights as they focus on targeting the customer instead of targeting what they want to learn when in pre-purchase research mode.

Persuasive talking point to fuel campaigns.

The Support Point Library

The THAUT Process creates a library of talking points - AKA Support Points - engineered for conscious and unconscious impact. This simplifies marketing, PR, and influence campaigns with a never-ending flow of ideas. Support Points are designed to move market thinking along Thought Leadership Paths to new thinking that favors the product, service philosophy, or fresh perspective you represent. This speeds up content production, especially if you are using AI, adding power, focus, and clarity.

Thaut Market Leadership Playbook Cover

Market Leadership Playbook

The Playbook gives the confidence and clarity of using media as a vehicle for leading audience thinking. Click the button below for more details, click here to schedule a free consult to discuss, or click here to instantly get a free sample Playbook.

Quick Contact Form

How can we help you?

*Required